Abstract
In the last decade, the American public’s opinion of cannabis use has shifted to a more lenient view of the drug for medical and recreational purposes. However, there remains a paucity of data on public perceptions of athletes who use cannabis and the extent to which these perceptions influence individual’s purchasing intentions/behavior with respect to sports products (sports consumption behavior). The present survey study seeks to investigate American sports fans’ perceptions of cannabis use by professional athletes and the relationship, if any, between these perceptions and sports consumption. General attitudes toward cannabis use (medical or recreational), attitudes toward professional athletes’ medical/recreational use, team identification, and sports consumption, among other variables, will be measured.
Presenters
Sean PradhanAssociate Professor of Sports Management and Business Analytics, School of Business, Menlo College, California, United States Susan Snycerski
Associate Professor, Department of Psychology, San Jose State University Kristi m Sadler
Sean Laraway
Professor, San Jose State University
Details
Presentation Type
Theme
Sports Management & Commercialization
KEYWORDS
Consumption, Cannabis, Athletes
Digital Media
This presenter hasn’t added media.
Request media and follow this presentation.
