Ninth International Conference on Sport & Society

Abstract

Today, sports are regarded as a significant goods and services sector with its qualifications such as protecting and improving individuals’ and societies’ health. Sports became a large industry thanks to its aspects of both producing service and producing and consuming goods. Sports Industry is a strategic propelling force of developing economically in global terms as well as developing in social terms. The general principles and rules of industries are also valid for the sports industry. Goods and services included in the ecosystem of sports industry are obliged to act together with human resources representing the field of sports, legal regulations, institutions, foundations and sports organization. Individuals, institutions and organizations related with sports should be structurally successful by taking their places in the existing sports industry ecosystem and creating the conditions of this system. The complex structure of the sports industry includes individuals, institutions and organizations such as the government, private sector, non-governmental organizations and in connections with these, athletes, teams, clubs, federations, activities, leagues, , events, cities, countries, locations, stadiums, halls, investors, entrepreneurs, media, marketing agencies etc. Achieving success and producing goods and services in sports industry is only possible by creating and managing a sports ecosystem, which is created by collecting various sub-systems together. In this study, the economic outlook of sports and its management strategies in the new economic system will be evaluated in a conceptual framework by using the descriptive method and sports ecosystem and its sub-systems will be modeled within a whole body.