Abstract
Sports video games have been around since the 1970s, but only within this century have they begun to transform the sports themselves. For many fans and athletes, their experience of sports is now interwoven with video game franchises. Marketing arrangements integrate weekly events in sports with changing game play. Coaches program playbooks into Madden NFL so Pop Warner and college players can learn complex plays. Gamer-fans enjoy both watching and “making” Steph Curry hit a 3. Gaming-inspired analytics are changing the way college and professional teams prepare for real contests. Various e-sports agencies are seeking inclusion in the Olympics, and studies of the physiology of e-gamers are redefining the question of whether video games are indeed sports. Playing games like FIFA are creating first-time fans of the professional leagues. A combination technological advances in entertainment and data-analytical capacities, the financial synergy of the billion-dollar gaming and sports industries, and the reality of athletes growing up playing games have led to striking transformations of sports for fans and athletes alike. This poster session examines these dramatic changes through a focused presentation of select sports games (with demos); a critical synthesis of existing literature; and a survey of collegiate athletes.
Details
Presentation Type
Theme
Sports Management & Commercialization
KEYWORDS
"Video Games", " Media", " Commercialism"
Digital Media
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