Ninth International Conference on Sport & Society

Abstract

Today’s generation does not lack the skills to succeed in the workforce, but rather lacks the experiences necessary to develop the skills and habits that are critical to succeeding at their job. By 2020, 50% of the workforce will be a millennial. It is a generation that will have played over 10,000 hours on a gaming platform before the age of 21. Using the latest research into how gaming mechanics can be used to place students in situations that enhance the likelihood of developing the necessary skills for the workforce, The Sales Game platform is preparing students for a career in sports. With over 90% of sports jobs starting in a sales or revenue generating role, our education most adapt to the increased demand of employers to hire candidates that have a better, and deeper understanding of how to perform in sales.