Abstract
The history of the Filipino diaspora has been traced back to 1565 and this phenomenon incessantly prevails until present times, leading to the creation of multiple cultural identities and communities. Given this, there is a constant need for media to expand and evolve, regardless of geographical space and time, through the advancing accessibility of media platforms and the globalization of content. This study, anchored on Daniel Dayan’s Media and Diasporas (1997), sought to provide a better understanding of diasporic media content as well as its corresponding influence on Filipino diasporans through the use of the Constant Comparative Technique, which delved into the current status of the country’s diaspora, media penetration and ownership, the diaspora’s lived and imagined experiences of the homeland, and the construction and negotiation of diasporic identities as mediated by ABS-CBN News Channel’s adaptation of globalization. The findings of the study show that ABS-CBN News Channel portrays a vital role in the representation and transmission of cultural and social consciousness of which affect the media reception, intrapersonal and interpersonal engagements, and identity construction of the diasporic audience. It is also able to sustain cultural affiliations through providing relevant information that elicit involvement among its audience and support the need for the production and distribution of diasporic content. However, a notable learning is that people’s perceptions are more likely to create an impact on one’s identity and ABS-CBN News Channel content are merely mediators.
Presenters
Marion Nina Nicole GoyenaStudent, Master’s in Communication, University of Santo Tomas, Philippines
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Filipino Diaspora, Diasporic Identity, Diasporic Media Space, Diasporic Identity Construction
