Abstract
The globalisation processes have fostered the synthesis of visual communication systems’ appearance on the social media linked to the mass migration phenomenon. Visual communication of the migration crisis emerges from the increasing numbers of refugees. The flow of advertisements related to the refugee crisis is an indicator of the shifting identity and an acknowledgment of the growing diversity of the European population. Today, advertising is a global phenomenon with critical impacts on commercial, political, and intercultural communications. This paper takes the reality of visual communication systems’ appearance on the social media linked to the mass migration phenomenon as result of 21st-century globalisation and migration. The methodology used in this study is based on the visibility of the refugee crisis, as shown in the empirical materials from European and Middle Eastern advertisements’ portrayal of the migration phenomenon, utilising the approach of ‘Qualitative and Mixed Method’ methodology.
Presenters
Ilze Eklsa (Loza)Assistant Professor, College of Arts, Zayed University, Abū Z̧aby [Abu Dhabi], United Arab Emirates
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
2021 Special Focus—The Data Galaxy: The Un-Making of Typographic Man?
KEYWORDS
Media representation of refugees, Visual communication, Ethics, Values
