Abstract
The media affects the culture of society. Many studies have examined the power of the media over society and culture. However, the contribution of media to the transformation of organizational culture has been less considered. The present study aims to describe the dynamics of changing organizational culture with a focus on the media used by the organization. Many organizations have concerns about changing their organizational culture and consequently use different mechanisms and methods, such as changing processes and control systems, holding training workshops, etc. to achieve this goal. There are several agreed-upon points from previous studies regarding the use of such mechanisms to change the culture. The organizational requirements such as technology, demographic characteristics, strategies, etc., determine which strategies fit each organization better. Changing organizational culture requires the cooperation of all organizational members, and cultural change will be impossible with no proper communication channels. Hence, effective use of powerful media tools in the organization is one of the most important considerations in the employment of mechanisms to change organizational culture. The present study seeks to describe the complicated relationships among the power of different media in changing different levels of organizational culture by a review of the literature on organizational culture and media and communications. These dynamic relationships are examined through the layered approach to culture (cultural web model) and based on the theories of media richness and the social construction of reality.
Presenters
Mahboobeh HajkazemiStudent, PhD Candidate, University of Tehran, Tehran, Iran Neda Mohammadesmaeili
Mohammad Abooyee Ardakan
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Organizational culture, Social construction of reality, Cultural web, Media richness
