Sixth International Conference on Communication & Media Studies

Abstract

This study examines the impact of radio in achieving rural development in Nigeria and Ikeduru local Government Area of Imo State was the focus. Finding out the factors that limit radio broadcasting aimed at improving the cultural, political and economic living standards of the rural people in Ikeduru is the course of study. Various literature relevant to this topic were reviewed, theories were also reviewed that shed more light on the research topic. The findings however, indicate that radio is the most referable, available, and accessible medium for development programmes for Ikeduru inhabitants and for rural communities. It was observed that radio is the only medium 95% of the people listen to; and the rural people who reside in the remote areas could be reached through radio as they use batteries to operate in the absence of electricity.