Sixth International Conference on Communication & Media Studies

Abstract

While the term ‘revolution’ itself is convoluted, and at times often ill-defined, it undeniably exists within a broader framework of social change, activism, and shifting political power. Historically, elements of this framework have been co-opted by counter-revolutionary movements and used as a means of ensuring that the basis of power in any given revolutionary moment remained static. In a contemporary era, however, the framework behind a revolution, and indeed, the word ‘revolution’ itself, have been appropriated even further by corporate entities, to such an extent that much of the basic language and imagery of revolutions has become devoid of any truly revolutionary ideals.