Abstract
Chinese media uses the term ‘Hallyu’ to demonstrate ‘Korean popular culture’. Due to historical and geographic reasons, the attitude of Chinese audiences to Korean entertainment culture is positive. However, Korean popular products impede the development of the native Chinese entertainment industry. Besides, with the THAAD system, the official Chinese resistance to Hallyu has been fully launched, which is anti-Hallyu for short. As China enters the new media era, social media platforms transformed the anti-Hallyu movement and the Chinese audience participants. This report analysis the ‘cultural proximity’ as one of the reasons why Chinese audiences are obsessed with Korean entertainment products and a Chinese anti-Hallyu movement online community on Sina Weibo. This study uses data mining and digital ethnography to collect the data of posts and observe the online behavior and affection from Sina Weibo to analyze and decompose why the anti-Hallyu movement can successfully develop among the Chinese online community. This study found that the anti-Hallyu is a crucial sense of an online community on Weibo because anti-Hallyu supporters are able to interact and connect based on emotions they experience in doing so. Furthermore, this research also found that due to affective intensity, there is some false information about Korean entertainment and cyber mobs on Weibo. However, it is precise because of emotional resonance. The Korean ban can reverse widespread concerns around Korean entertainment products in China.
Details
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Theme
KEYWORDS
Cultural proximity, Affective intensity, Korean wave, Anti-Hallyu movement, Online community
Digital Media
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