Abstract

In a group of university students, this research was aimed at exploring internet addiction. The analysts uses correlational methods for surveys focused on the online dependency level established by Young (1996), with the consent of 800 students at undergraduate level. Factor study of self-report data indicated that addiction to social media has three distinct dimensions. These dimensions are linked positively to the (i) social media experience of users; (ii) time spent on social media and (iii) their happiness. Furthermore, addiction to social media was detrimental in relation to the students’ academic success.

Presenters

Zainullah Khan
Student, Master of Science, Bahria University, Islamabad, Pakistan

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Media Cultures

KEYWORDS

SOCIAL MEDIA, FACTORS ANALYSIS, ADDICTION, PESHAWAR

Digital Media

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