Fourth International Conference on Communication & Media Studies

Abstract

The problem of studying the effectiveness of state regulation in conditions of limited communication can be vividly demonstrated by the example of the exponential development of the audiovisual media system in China over the past twelve years. The study was based on the methods of data science, comparative and constructive analysis, and content analysis. According to the study, not only the vertical management system itself, but also its legal inventory, restricting the market and private property, become instruments of state influence in the media market. In the People’s Republic of China, instruments for regulating the audiovisual media market reflect the functional framework of state control by the following methods: Media registration is performed by the state; broadcast licensing is issued by the state; copyright may be infringed by the state itself; there is no fundamental law on the media in China; national content and genre diversity are regularly limited by the regulatory framework in terms of legal, ethical and economic control; ethics of authors, journalists and content producers is exposed to state control; state restricts the space of new media, glocal by nature, to national borders. In the framework of this work, the hypothesis about different development vectors of the state’s economies as a regulator and the market as a self-regulatory system is confirmed.