Abstract
The main theoretical and methodological approaches to the problem of understanding organizational communication are considered. A new approach to organizational communications based on the theories of constructionism and mediatization is proposed. Factors of production of own media in the space of organizational communication are analyzed. It is proposed that the level of development of the organization and its communication management is reflected in the presence or absence of their own media, quality, and degree of mediatization, which ultimately affects the sustainable development of the organization: media affects sustainability. The idea that media is an attributive quality of modern organizational communication in the conditions of information and digital transformation of society is substantiated.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Corporate, Media, Mediatization, Mediality, Communication, PR
