Fourth International Conference on Communication & Media Studies

Abstract

The feeling of proximity was one of the main topics that emerged in a previous study about the construction and consumption of ephemeral narratives in stories. Therefore, this paper discusses how this perception of proximity between users occurs and how it is linked to interactions in the Snapchat and Instagram stories. For this investigation, the procedure consisted in identifying and selecting ten subjects who make intense use of stories using the snowball technique. The subjects then participate in a semi-structured interview. In general terms, the process of narrative construction and consumption in both Snapchat and Instagram stories occurs in an intertwined relationship with the quotidian sphere and five characteristics appear as potentiators of the sensation of proximity between users: the daily character, the ephemerality, the imagery aspect, the dialogical character, and the entertainment.