Fourth International Conference on Communication & Media Studies

Abstract

Facebook (FB) has been investing in a number of strategies aimed at attracting publishers, audiences, and profits from various monetization. Initially a literature review was carried out and the various generations of the Facebook’s journalistic project were examined. Then, the changes in the journalistic environment were discussed, under the prism of what Fidler (1997) called “mediamorphosis”, a phenomenon that, since the digital revolution, has forced the media to constantly revise and reorganize.It was within this scenario that the FB elaborated its journalistic project, which, from the perspective presented here, is in the fourth generation, still with a series of technical and economic problems, but that is slowly, consolidation. It was within this scenario that the FB elaborated its journalistic project, which, from the perspective presented here, is in the fourth generation, still with a series of technical and economic problems, but that is slowly, consolidation. In order to better understand FB strategies regarding the structuring of its journalistic project, it was decided to examine the posts available on the Facebook Media page (@fbmedia, that has 2,625,581 followers . The methodology consisted of the analysis of the 525 posts of the @fbmedia page (all those that were published and remain public), based on the analysis content method. The data were submitted to a statistical treatment and, later, to quantitative and qualitative analyzes. The results demonstrated that the Facebook Media page has been used as a means of disseminating its releases, in particular Instant Articles and as a form of support to users.