Abstract
Advertising has been present in human life since antiquity. It can be defined in many ways, but in the simplest terms, the advertisement is designed to attract the audience for long enough in order to create an illusion that the product will satisfy their needs. It describes “better and colourful word” full of happiness that can be in consumer’s hand, once they purchase the product. Audiovisual advertising is the most successful type of advertising, which consists of two kinds of components: verbal - the word and non-verbal: music and image. There have been many studies on the impact of image and music on the recipient, but not many publications concerned their correlation. I examine how these non-verbal components cooperate in advertising, as both of them shape our associations.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
ADVERTISING, MUSIC, IMAGE, CORRELATION
