Fourth International Conference on Communication & Media Studies

Abstract

Traditional agenda-setting approach suggests that the media determines the issues that the public thinks and speaks through the presentation of the news. The latest research approach, third level of agenda-setting suggests that the contents of the media determine the images in the minds of the people in the form of a template or a pattern, and the relevant evidence put forward. It is based on a network-linked model that argues that people tend to establish a relationship between different elements to rationalize social reality. This study examines the hypothesis of third level of agenda-setting under the conditions of Turkish culture in Turkey. Does it work in Turkey? In order to reveal the public agenda in the study, the population is limited to Aydın province in Turkey. With the survey method, 400 people were selected from the cluster sample in May 2018. The questionnaire was prepared in three sections: demographic questions, the agenda of the newspaper to follow attitudes, and mind mapping. The media universe of the study was defined by five national newspapers (Hürriyet, Sabah, Sözcü, Posta and HaberTurk). The time limit of the issues of the newspapers was six months. Findings show that the comparison of the public and common newspapers agenda was found 0.79 (p = 0.79, p <0.05). This shows that there are high similarities in the general agenda issues of public and dissemination newspapers. As a result, the basic hypothesis of the third stage agenda-setting studies is confirmed by this study.