Fourth International Conference on Communication & Media Studies

Abstract

In the process of intercultural communication, the mentality of cultural groups is very important to each other. These subjectivities are often made through media representations, due to the impossibility of directly exposing individuals from different cultures to one another, and these representations also have a meaningful relationship with the way media narrate the reality. The representation of Arabic people in Iran’s cinema is very important because of the cultural shared between Iranians and Arabs, as well as the Iranian neighborhoods with several Arab countries. Hence, this article examines the film “The Era of the Tenth Day” in which an Iranian girl looks for her lost sister in Iraq. The theoretical framework for this realization is John Fisk’s semiotic method. In this way, the film “The Eve of the Tenth Day” is depicted using a semiotic method at three levels of descriptive (social code), representation (technical code) and ideological (ideological code). The purpose of this study is to examine how Iraqi Arabs are represented the “Day of the Tenth” movie. Using this method, it becomes clear that despite the fact that in a moment of the film a positive image was shown of Iraqi Arabs, the overall film highlights a kind of cultural differences between the Iranian Arabs and the Iraqi Arabs, in a way that the Iraqi Arabs are depicted as positive people and that It is easy to enter into fanatical conflicts based less on logic-based relationships.