Abstract
Studies in media and health practices suggested that knowledge, attitude, and practice on HIV/AIDS and media exposure seem to be related, but sparse literature is there on the role of formal schooling in such interrelationships. The miniscule literature that is there is not decisive on such a role; so this study explores the subject further. A KAP on HIV/AIDS survey of 487 adolescent Islamiyya girls in Bauchi, Northern Nigeria as a predominantly Muslim society. Based on the Advertising Foundation’s version of the Hierarchy of Effects theory, hypotheses were posed to test a structural model of such relationships and the moderating effects of formal schooling in the model. The study finds that while mass media exposure is not a significant predictor of HIV/AIDS safe practice and favorable attitude, it is a significant predictor of HIV/AIDS knowledge. And HIV/AIDS knowledge is a significant predictor of both HIV/AIDS favorable attitude and safe practice. Again, while HIV/AIDS does not directly predict HIV/AIDS practice, it does with the moderation of exposure to secular formal schooling. It was thus concluded that media exposure is a necessary but not a sufficient precursor of HIV/AIDS safe practice.
Presenters
Adamu Muhammad HamidChief Lecturer, Mass Communication, The Federal Polytechnic, Bauchi, Nigeria
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Adolescent Islamiyya Girls, HIV/AIDS Media Exposure, Moderation, Secular Schooling
