Fourth International Conference on Communication & Media Studies

Abstract

Social media plays a pivotal role nowadays. Physical distance created by lands and oceans no longer limits people who have totally different backgrounds to get in touch with each other in various sectors of life since the invention of Web 2.0 or Social media. For instance, most recently it has been noticed that social media generally brought with it windows of opportunities for entrepreneurs that surpass local boundaries. Even thought the uses of social media are important and globally, they have changed the whole scenario in business, but it’s still an under researched area. There are several Omani studies focused on the uses and gratification of social media, but the attitude of Omanis toward those who called social media influencers has not been empirically investigated. Therefore this study aims to fill up the gap by identifying to which extent Omani citizens use social media to look for ads, in addition discovering if there is any relationship between their purchasing habits and social media influencers, or not. This study has adopted a descriptive survey method to gather data from the samples through distribution of electronic questionnaires that have both open- end and close ended questions. The sample of this research is comprised of 150 Omanis from those who are buying products and services by using social media. Moreover some social media influencers platforms which are utilized to promote products and services are browsed and analyzed.