Fourth International Conference on Communication & Media Studies

Abstract

This research focuses on understanding the perception of feminism in Lahore, Pakistan and the implications of social media usage on those perceptions. The research addresses the difference in perception existing between Generation X and Generation Y and the influence of social media in shaping these perceptions. The research made use of the quantitative method with a survey. The corresponding findings show that social media has an influence on perception of feminism in Generation X and Generation Y. Generation X harbor primitive perceptions on feminism, Generation X was aware of female oppression and discrimination but did not see feminism as an answer to the problem. Generation Y has a better understanding of feminism and more awareness. Social media plays a monumental role in shaping opinions and perceptions. The research shows the impact of social media on feminism and thus can be used in conjunction with future research that corresponds to the impact of social media with social issues.