Fourth International Conference on Communication & Media Studies

Abstract

Social media networks such as Facebook, Twitter, and Instagram are playing a vital role in online shopping. People use these networks for different purposes. One noticeable usage is selling goods and providing services on Instagram among Omanis. This research paper studies the usage of Instagram in starting a business and thoroughly explains its effectiveness. This study considers to what extent Instagram can help entrepreneurs effectively start their businesses. Furthermore, it explains the reasons why some Omani entrepreneurs run their business through it. The study was methodologically conducted through online survey and interviews. It concludes that Omanis use Instagram for their business because it is a cheap way to run a business rather than renting a store, as well as they said that Instagram facilitates their communication with the customers and improves the promotion and marketing for their products.