Fourth International Conference on Communication & Media Studies

Abstract

Social media is not only a tool of communication and interaction but also it is a medium that alters the mindset of people regarding political, religious, and social issues. Now a days, social media activists are playing an important role in creating the viewpoint of general audience on various global issues. This study analyzes the uses and abuses of freedom to social media activists and also highlight the need for the ethical considerations while using the Twitter account in Pakistan. This research seeks to understand the social media activists’ point of view regarding usage of abusive language on Twitter and its link with ethical boundaries of Pakistan. This study highlights the social media activists’ perceptions on the implementation of code of legal and ethical frameworks on social media. To fulfill its purpose, in-depth interviews of twenty social media activists are conducted. The data of the research is analyzed through thematic analysis. As this study discusses the interaction pattern of people during computer-mediated communication, therefore, this study comes under the umbrella of SIDE - Social Identity Model of Deindividuation Effects.