Fourth International Conference on Communication & Media Studies

Abstract

Exploring the role of media in understanding gender stereotyping in our society today is a salient topic to explore. Today, film has become a medium for showing what is happening in the society, some film depicts what happened in history, some gives us an escape to the reality through entertainment, and some shows the mere reality. Some films also show how men and women portray different roles in the society. This study focused on the different gender stereotyping present in selected Filipino films as perceived by the senior high school students ages 17 – 19 of Manila Tytana Colleges. This study aims to identify the images of masculinity and femininity in the Philippine cinema through the perspective of Generation Z learners. The research was conducted through a semi-structured interview and content analysis study and gained various responses from the participants. The researcher chose the movies; Kasal Kasali Kasali, Sakal Sakali Saklolo and My Househusband because these films depicts the life situations of a couple who have been struggling and facing many challenges in their married life. These common gender stereotypes presents men showing Phallocentric Tropes and Nonchalant Persona, while women are seen as Muted Group and tried to have conversion which I call as the Transmutation of Women. These stereotypes as perceived by the participants lead to the conclusion that cinema helps identify practices and identity through films, they see cinema as reflection of the society and this is the concept I call as the Cinemafied Identity.