Abstract
This paper looks into the changing environment of political engagement through the use of digital technologies such as smartphones or feature phones in a country like India. The paper takes into account the case of 2014 general elections in particular of the national political party, Bharatiya Janata Party (BJP) and illuminates upon how mobile media has changed the scope for political engagement in India, the observations from the 2014 general elections of BJP in India and lastly, the nature of impact that was seen in India through BJP’s mobile media campaign.
Presenters
Durgesh TripathiNamit Vikram Singh
Guest Lecturer, Delhi School of Journalism, University of Delhi, Delhi, India
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
2019 Special Focus: The Future of Democracy in the Digital Age
KEYWORDS
Digital Campaign
Digital Media
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