Abstract

The study describes the role of social marketing campaigns in electronic media. It emphasizes the part in which Egyptian youth accentuate social responsibility in the community. Add to this, the vital role played in the various social domains such as changing negative behaviors and cherishing the positive in contemporary societies which suffer numerous social, environmental, health, psychological, and developmental plights that directly influence experiences and will continue to do so in the future. An analytical study was conducted on two social marketing campaigns in popular sites frequently visited via electronic media.

Presenters

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Media Technologies

KEYWORDS

SOCIAL MARKETING, ELECTRONIC MEDIA, CAMPAIGNS

Digital Media

This presenter hasn’t added media.
Request media and follow this presentation.