Approaching New Challenges
In The Perspective of Gen Z-ers:: Exploring Femininity and Masculinity in the Philippine Cinema
Paper Presentation in a Themed Session Darel Magramo
Exploring the role of media in understanding gender stereotyping in our society today is a salient topic to explore. Today, film has become a medium for showing what is happening in the society, some film depicts what happened in history, some gives us an escape to the reality through entertainment, and some shows the mere reality. Some films also show how men and women portray different roles in the society. This study focused on the different gender stereotyping present in selected Filipino films as perceived by the senior high school students ages 17 – 19 of Manila Tytana Colleges. This study aims to identify the images of masculinity and femininity in the Philippine cinema through the perspective of Generation Z learners. The research was conducted through a semi-structured interview and content analysis study and gained various responses from the participants. The researcher chose the movies; Kasal Kasali Kasali, Sakal Sakali Saklolo and My Househusband because these films depicts the life situations of a couple who have been struggling and facing many challenges in their married life. These common gender stereotypes presents men showing Phallocentric Tropes and Nonchalant Persona, while women are seen as Muted Group and tried to have conversion which I call as the Transmutation of Women. These stereotypes as perceived by the participants lead to the conclusion that cinema helps identify practices and identity through films, they see cinema as reflection of the society and this is the concept I call as the Cinemafied Identity.
Terms and Conditions in Social Media: Attitudes and Approaches of Users Towards Them
Paper Presentation in a Themed Session Rufus Barigala
In this era where dependency on technology and social media is almost unavoidable, social media has become integral part of everyone’s lifestyle. We tend to place ourselves in a vulnerable situation without thorough knowledge about it. This research focuses on studying the things we sign up for unknowingly when we accept the terms and conditions of any social media platform. The scope of the study is to understand user-behavior with them and to find out if users contemplate before continuing to use these platforms even after they find out the merits and demerits of using these sites. The major finding of this research is that even after understanding the meaning of the terms and conditions after blindly accepting them at first, users still continue using social media for self-gratification.
Navigating Social Media Research: Methodological Anxieties for Junior Scholars
Paper Presentation in a Themed Session Amy Mack, Victoria Holec
Social media have opened up new ways of examining digital data, which reposition traditional methods of data analysis and collection from small to considerable amounts. Through such shifts, we have encountered project anxieties which bear striking similarities despite disciplinary differences. In this paper, we contrast two similar experiences of anxiety concerning methodological challenges and the fast-paced and ephemeral nature of social media platforms. This speaks to the double-bind many graduate students face: Pressure to conform to the status quo of the academy while also proving the impact of and innovation in current research. Thus, we ask: How can emerging scholars navigate research in digital communities, while remaining grounded in traditional methods, specifically ethnography and discourse analysis? How can we arrive at conclusions and establish best practices given the ever-shifting nature of social media platforms and their users? In addressing these questions, in this paper, we first present the disciplinary, methodological, and analytic decisions encountered in two qualitative case studies on the social media platforms Twitter, Reddit, and Gab. We identify gaps in existing scholarship on the use of social media regarding descriptions of methodological and analytical rationales, as well as knowledge translation and reporting activities. We conclude our discussion with recommendations for fellow graduate students and senior faculty to anticipate and mitigate some of these or similar anxieties.
