Political Waves

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The Present Psychology of Media Practice in Bangladesh

Paper Presentation in a Themed Session
Alovi Sarkar  

Dealing with simulation theory in association with inductive thematic analysis on the way to qualitative research methodology, this body of research work portrays the figure of present day mass media’s bourgeois psychology and their practice of imperialist domination towards the practitioners as well as consumers of media stuffs. It also depicts the in-built politically biased tendency of media power in Bangladesh in a precise way. This research work justifies the hypothesis of the research that media in Bangladesh attributes a negative bourgeois impact on the distinction of audiences’ choices as well as popular culture of the existing society to the way of capitalist practices. This work portrays, in every way of life, from economic, social, and cultural fragments to individual identities how media suppresses us with the weapon of capitalism, with its bourgeois representation.

Anticlimax of an Activist

Paper Presentation in a Themed Session
Ratih Nur Ratih Devi Affandi  

In the beginning of October 2018, there was tragic news about a famous humanitarian activist in Indonesia. It was told that she was being punched in an airport. The photograph was spread in the social media. After several days the activist said that the fact is never exist. The aim of this study is to consider the seven points from the impression management theory: conformity, excuse, apologies, self-promotion, flattery, favors, and association - and also to find the process of the public opinion. Research method is qualitative method by using constructivist paradigm with interpretive technique. Validity of the result are achieved by triangulation and discussion. The results (1) Conformity took place by admitting the persecution towards her. (2) Excuse happened by the activist by saying that there wasn’t any goal to spreading the hoax. (3) Apologies were done by asking for apology in press conference. (4) Self Promotion was done by the activist by admitting her fault. (5) Flattery was done by the activist by giving flattery statement to her supporter. (6) Favors occurred by the activist was giving the bad image of herself. (7) Association happened by the activist is keeping the good image of her supporter. The constructed public opinion is (1) a persecution issue about the famous humanitarian activist (2) double standard was constructed by societal point of view and in social media (3) the existing of an opinion leader that make the hoax is true, or (4) getting press attention.

Assessing the Moderating Role of Secular Schooling in a Structural Model of Media Exposure and Knowledge, Attitude, and Practice on HIV/AIDS

Paper Presentation in a Themed Session
Adamu Muhammad Hamid  

Studies in media and health practices suggested that knowledge, attitude, and practice on HIV/AIDS and media exposure seem to be related, but sparse literature is there on the role of formal schooling in such interrelationships. The miniscule literature that is there is not decisive on such a role; so this study explores the subject further. A KAP on HIV/AIDS survey of 487 adolescent Islamiyya girls in Bauchi, Northern Nigeria as a predominantly Muslim society. Based on the Advertising Foundation’s version of the Hierarchy of Effects theory, hypotheses were posed to test a structural model of such relationships and the moderating effects of formal schooling in the model. The study finds that while mass media exposure is not a significant predictor of HIV/AIDS safe practice and favorable attitude, it is a significant predictor of HIV/AIDS knowledge. And HIV/AIDS knowledge is a significant predictor of both HIV/AIDS favorable attitude and safe practice. Again, while HIV/AIDS does not directly predict HIV/AIDS practice, it does with the moderation of exposure to secular formal schooling. It was thus concluded that media exposure is a necessary but not a sufficient precursor of HIV/AIDS safe practice.

Digital Media

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