Fourteenth International Conference on Food Studies

Abstract

When consumers go out to dine in a restaurant there is a probability of not truly care about the calories consumed. There is a lot more that involves going out to eat than making sure an “x” number of calories are being consumed every time a customer dines in a restaurant. One of the biggest factors for this research proposal is to investigate what would the behavior of consumers would be if there is an option for them to add or not the information of calorie content on menus. Since, this is a regulation that is mandated by law, the purpose of this investigation would not be to remove the information of the calories in each menu item, but to give the consumer the option to have it or not according to their own desire. The availability of having an option to obtain that information or not could bring more benefits to the restaurants as well as for customers. To mention some of the benefits it could be the wellbeing of customers as there are groups of people who may feel triggered by the number of calories shown, and for the same reason they do not go out to eat as often as they would like or may have a difficult time choosing an item from the menu. This can also affect the creating of new menu items, which will need to show the calorie content. Research is based in the USA.