Abstract
Many US producers are involved or interested in regenerative livestock farming practices. However, there are many challenges with increasing production and sales in this relatively new industry, such as the consistency of production practices, uniformity of certification standards, further processing, cold storage and distribution, and consumer awareness. This paper lays out a feasible scenario for producers in the Mid-Atlantic region (seven US states) to adopt similar production practices, aggregate sufficient quantities of animals, arrange for processing and distribution, and meet consumer demand in retail and institutional sales channels. Along with the presentation of feasible scenarios, the authors identify how critical feasibility constraints may be addressed through producer collaborations such as food hubs and cooperative development alongside better efforts to communicate the benefits of regenerative livestock farming practices to consumers and other stakeholders.
Presenters
Steven RichardsDirector, SC Center for Cooperative and Enterprise Development, Cooperative Extension Service, Clemson University, South Carolina, United States Marzieh Motallebi
Associate Professor, Forestry and Environmental Conservation, Clemson University, South Carolina, United States James Matson
Wisconsin Lutheran College
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Food Production and Sustainability
KEYWORDS
Regenerative, Beef Production, Food Systems, Distribution, Marketing, Consumers, Demand
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