Fourteenth International Conference on Food Studies

Abstract

The carob tree, the fig and the almond play an important role in the Mediterranean market. Firstly, it is a regional product with great economic importance and secondly, it is one of the largest productions for the regional economy in many Mediterranean countries. Indeed, these products represent an important added value for the regional economy, but also for the circular economy, as they are used to produce other products with higher added value. This paper focuses on the market performance of this product and its potential for the circular economy in the Mediterranean market. The methodology used to explain the relationship is the SWOT analysis, based on recent studies by other authors. This study will allow other regional products to adjust to their participation in the market and their economic and social evaluation in the future.