What’s in a Name?: Toward a Common Understanding of Food Media, Messages, and Content

Abstract

Food media contents are popular among both their audience members and academics. Multiple studies have been conducted on all types of media (TV, magazines, social media, blogs, etc.) to investigate their link with food-related attitudes and behaviors. Consequently, concepts such as ‘food media’, ‘food content’, and ‘food messages’ are regularly mentioned by scholars but are also often used without proper clarification or even with conflicting interpretations. This might result in confusion as to what their terminologies exactly cover. Comparability is crucial in science; thus, we strive for a widespread common understanding to enhance comparisons among future studies’ findings and suggested implementations. Therefore, this scoping review investigates how the concepts ‘food media’, ‘food content’, and ‘food messages’ are referred to within academia. Based on the PRISMA ScR-guidelines, a research protocol has been developed to screen four scientific datasets on articles mentioning food media, content, and messages within the interpretation from a media studies’ perspective. Results indicate that even though all included studies (n=301) mention at least one of the three search terms, only 19 of them effectively explain or define them. Additionally, the review analyzes in which fields of study these terms are most often mentioned, as well as which methodologies, target groups, and investigated media (contents) are most common in food media research. This study invokes to aggregate this information and use it to establish a shared interpretation of ‘food media’, ‘food content’, and ‘food messages’, to reinforce the vital comparability of the results from diverse sources.

Presenters

Isabelle Cuykx
Ph.D. Candidate, Communication Studies, University of Antwerp, Antwerpen (nl), Belgium

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Food, Politics, and Cultures

KEYWORDS

Scoping Review, Food media, Food media content, Food messages