Abstract
This paper underscores the discourse on veganism as carried by Israeli millennial vegans (IMVs), focusing on how IMVs deconstruct and reconstruct structures of knowledge and power and position themselves as social agents oriented to social change. The paper identifies discursive themes revealing modes of thoughts about food, eating and self-cure by means of food, all propagated by practitioners. The discursive themes revolve around the challenge of expert knowledge and attempts to form an alternative “truth” deriving from practitioners’ self-cumulative knowledge and their compulsion to make it accessible to others. They further disclose modes of thought about food and food work meant to grant the body necessary nutrients which enable individual consumption to demonstrate responsibility for societal health, the environment and the welfare of animals. Personal food decisions are taken as acts of good citizenship contributing to structural change, with vegans willing to give up old food ways for the general good.
Presenters
Liora GvionProfessor of Sociology, School of Education, The Kibbutzim College of Education, Israel
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Veganism, Israeli Millennial, Vegan Knowledge, Food, Experts
