Abstract
A leading health indicator for Healthy People 2020 is increasing nutrition and physical activity and decreasing obesity rates. Strategies to employ these desired health goals include increasing fruit and vegetable access and consumption in the American diet. Additional long-term health strategies are to decrease the number of Americans who are food insecure. Many communities face public health, social, and economic challenges stemming from their positions in food deserts. Small-scale community solutions, and more specifically, microbusinesses, have the ability to address community health needs while also developing the local economy. This interdisciplinary workshop will explore using public health, social entrepreneurship, and design thinking activities to guide student or community groups through the process of developing feasible business concepts to address food insecurity locally. Using the model of the St. Francis College Center for Entrepreneurship’s annual Entrepreneurship Camp (eCamp), participants will engage in hands-on activities for assessing community health needs, using design thinking to create innovative and customer-driven solutions, and examining business models with low barriers to entry, such as pop up markets, carts/mobile trucks, and kiosks. The Center for Entrepreneurship’s academic programming emphasizes the application of the entrepreneurial mindset for social impact solutions. Participants will leave this workshop with the tools and materials to facilitate similar activities at their home institution to engage their local communities in combating food insecurity.
Presenters
Marie SegaresAssistant Professor, Management and Information Technology, St. Francis College, United States Michele Montecalvo
Eda Sanchez Persampieri
Asst Prof/Director of CFE, Management, St Francis College, United States
Details
Presentation Type
Theme
2020 Special Focus—Making The Local: Place, Authenticity, Sustainability
KEYWORDS
Food Insecurity, Food Desert, Public Health, Entrepreneurial Thinking, Design Thinking
Digital Media
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