Fourteenth International Conference on Religion & Spirituality in Society

Abstract

Filipinos are socio-culturally God-fearing and some of them are fanatics with their own respective religious images and paraphernalia. Buyers and sellers are routinely roaming around (lako) the metropolis to sell their goods like statues (santo), religious objects, and other paraphernalia in small quantities (tingi) to ultimate consumers. The study shares the commercialization of sacred images and paraphernalia in a Filipino way by persuading consumers in a “miraculous talks” of the vendors. Mixed method of research is applied to obtain output for the study. The results show that sacred objects and paraphernalia can be easily sold when the client knows that such object/s are blessed by the Pope.