Twenty-fourth International Conference on Knowledge, Culture, and Change in Organizations

Abstract

This study aims to develop and validate the scales on the dark side of internal communication that capture a more nuanced perception of ineffective, manipulative, and miscommunication from the employee perspective. We also examine this scale’s effects on employee outcomes (such as employee loyalty and quiet quitting). We developed the dark side of the internal communication scale through qualitative interviews and a review of relevant literature. Statistical techniques such as confirmatory factor analysis, convergent validity, and nomological validity were performed on the newly produced scales. We also examined the predictive validity effects of these scales on employee loyalty and quiet-quitting using participants from Hungary. Our scale development resulted in a 15-item measuring three dimensions of the dark side of internal communication. After several statistical examinations, the scale exhibited robust psychometric properties and is reliable and valid. This study empirically supported the new phenomenon of studying the dark side of IC, and the scale can be used to measure employee outcomes, the effectiveness of organizational communication, etc.