Abstract
In the constantly evolving digital world of today, social media platforms are no longer only communication instruments; they are becoming essential channels for advertising. This study looks at the efficacy of various social media advertising methods that are particularly designed to meet the special needs and nuances of the agriculture industry. It does this by carrying out a comprehensive literature study, providing perceptive case studies, and bringing out an accurate empirical analysis. To identify best practices and opportunities for development, key components including audience engagement dynamics, innovative content optimization strategies, platform selection details, and thorough ROI assessments are carefully examined. They illuminate the subtle nuances of social media advertising in the agricultural industry.
Presenters
Ma. Antonette TomasFaculty Member, College of Business Administration, Bulacan State University, Bulacan, Philippines
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Knowledge Economies as the Constant
KEYWORDS
Social Seeds, Social Media, Advertising, Agricultural Enterprises
Digital Media
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