Abstract

This new millennium has witnessed increasing awareness of environmental innovation practices in the Malaysian halal food small and medium enterprises (SMEs) segment. Besides implementing holistic management, SMEs must draw a strategic direction that articulates employee eco-innovation behaviour. While SMEs are an integral aspect that empowers the Malaysian economy and progress, the halal food industry functions as the backbone for the vast establishment of SMEs. Despite its success, the halal food SMEs lack environmental innovation practice and green technology adoption. Eco-innovation has been acknowledged as a strategic factor that promotes sustainability development, but the success of its implementation is costly and demands behaviour shift. Therefore, this study investigated the impact of green human resources management (GHRM) factors on employee eco-innovation behaviour among halal food SMEs in Malaysia. The five independent variables deployed in this study are Green Analysis and Job Description, Green Training and Development, Green Recruitment and Selection, Green Performance Management and Appraisal, and Green Compensation and Rewards. The survey questionnaire method was employed to collect data from 150 employees involved in food SMEs that implemented eco-innovation. As a result, Green Analysis & Job Description, Green Training & Development, and Green Compensation & Rewards emerged as important factors that promoted employee eco-innovation behaviour among the halal food SME manufacturers. The study outcomes justified the green human resources theory in relation to environmental innovation within the context of developing countries.

Presenters

Nurulizwa Rashid
Deputy Dean of Postgraduate and Research, Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka, Melaka, Malaysia

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

The Value of Culture and the Demand of Change

KEYWORDS

Employee Eco-Innovation behaviour; Halal Food SMEs, Green Human Resources

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