Twenty-second International Conference on Knowledge, Culture, and Change in Organizations

Abstract

This study builds a definition of quality based on the perspective of weaving (Tenun) craftsmen in the context of exploring an organizational culture that impacts business sustainability. Data collection methods are semi-structured in-depth interviews and focus group discussions on Tenun craftsmen and other stakeholders as the representatives of local governments. The subjects are Tenun craftsmen from Bali, Kupang and Toraja, the three famous cultural places in Indonesia. Data analysis is carried out by interpreting the subjective understanding of the informants, which was then followed by the researcher’s reflexivity. The construction of the meaning of quality that Tenun craftsmen understand is illustrated in five quality dimensions, which is also the organizational culture of small and mid-size enterprises (SMEs), illustrated in five quality dimensions. Quality is defined as 1) cultural innovation and collaboration, 2) honesty and fanaticism, 3) consistency of local cultural inspiration, 4) institutional identity, and 5) long-term relationship commitment. Thus, the concept of quality produced in this study emphasizes the quality of products and services as in the marketing concept in general and comprehensively on the aspect of the moral awareness of the weaving craftsmen to produce quality products.