Nineteenth International Conference on Knowledge, Culture, and Change in Organizations

Abstract

Storytelling or Narrative Paradigm Theory (NPT) is recognized as a cross-culturally accepted method of effective communication. It is an exchange of information that is value-laden and is shared along the organizational diversity continuum. Stories are memorable, easy to understand and establish a common platform. It has been recognized as an excellent business tool in many organization areas. It is considered a perfect alternate to face to face and time consuming social exchange because exchanges are inherent in a story itself. Stories bring quick processing and desired results. The Storytelling Model of Organizational Communication (STMOC) helps in developing a swift communication environment. It fosters a symbiotic understanding among all participants from a cognitive and affective standpoint leading to behavioural actions that benefit the organization. These benefits include improved understanding of the organizational culture, while increasing cohesiveness among team members and higher quality relationships among both internal and external members. By raising the overall quality and timeliness of information exchange in the organization, it can help lead to more effective and long-standing business relationships both within and between organizations. It becomes a significant pathway to garnering strategic competitive advantages in a global working environment. This paper intends to highlight the relevance of storytelling in day to day functioning of an organization.