Nineteenth International Conference on Knowledge, Culture, and Change in Organizations

Abstract

This case study focuses on change management in the Middle East and North African (MENA). MENA business organizations actively respond to forces of change in their marketplace. Even though perceived as static, many MENA business organnizations are not only aware of change forces in their immediate environment but also adapt readily to these factors based on environmental analysis conducted by their planning division. 159 participants employed in local industry participated in the research. This case study showed that success is contingent on structure and human capital. The result of the study and its main limitations imposed by time and space indicate that more comprehensive research is required in this area in order to better understand the impact of empowerment and accountability on leading change in MENA..