Abstract

From opposing bathroom bills to cutting ties with the National Rifle Association, corporations are responding to pressure from customers, employees and shareholders and wielding a big stick in public policy areas. This paper examines the evolution of corporate social responsibility, focusing on the changing cultures of two companies from different sectors to answer these questions: What drove the changes? How are they being received? What are the risks?

Presenters

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Organizational Cultures

KEYWORDS

Corporate Activism, CSR

Digital Media

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