Abstract
The purpose of this study is to develop several activities for students in e-learning platforms based on the theoretical assumptions of Elaboration Likelihood Model by Petty and Cacioppo (1980). Education policy makers needs to engage with attitude persuasion research since it has an impact on students’ selection processes, learning, and, ultimately, working activities. This study contributes important findings to the e-learning research by introducing a conceptual model–based on the social psychology theory of ELM. Thereby, this study introduces a method for the future researchers, to investigate the e-learning persuasion in e-learning platforms. To the best of the author’s knowledge, this study can be considered as the first theoretical paper which developed an ELM-based conceptual model to investigate the e-learning persuasion through developing a précised set of learning activities in e-learning platforms.
Presenters
Nirma JayawardenaAssistant Professor, Marketing, O P Jindal Global University, India, Delhi, India
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Attitude Persuasion Conceptual Review E-learning Platforms Elaboration Likelihood Model
