Abstract

Business programs have a variety of internal and external constituencies. These in include program faculty expectations, accreditation associations, certification organizations (CPA, CFA, PMI, etc.), employers, students, and others. To ensure that programs meet these constituency expectations, business program faculty must work collaboratively to purposefully design curriculum to reach program goals. This requires developing program matrices with program learning outcomes, course learning outcomes, program student artifacts, assessment processes, and program improvement strategies. This paper outlines how business programs are using purposeful curriculum design to reach these objectives.

Presenters

Brad Kleindl
Professor of Marketing, College of Management, Park University, Missouri, United States

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Pedagogy and Curriculum

KEYWORDS

Constituencies, Accreditation, Constituency, Program Matrices, Learning Outcomes, Artifacts, Assessment, Curriculum

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