Accessible Tourism: New Directions and Opportunities

Abstract

In light of the upcoming Handbook of Accessible Tourism (Hansen et al., 2025), this interdisciplinary special panel will present and address the crossroads within which accessible tourism in practice and research finds itself. We bring together scholars and practitioners to discuss the issues. Accessible tourism faces several key challenges to affecting real change in the industry and to gaining recognition in the scholarly debates of tourism studies. Accessible tourism tends to be viewed as a niche market. This is despite disabled people presenting the tourism industry with a sizeable market demographic worth over £274bn per year (Purple Pound, 2023). A shift needs to occur away from focus on legislation toward considering accessibility a customer service issue. From a research perspective, we have witnessed the growth of accessible tourism over the past two decades to becoming an established field within the tourism literature, as part of a wider social justice agenda. However, the field is now in need of new direction, lacking theoretical depth and repeating the same conclusions across various papers. These conclusions tend to focus on the need for increased awareness, more/better training etc. Yet, thus far concrete solutions remain elusive. How the industry, or indeed academia, should address these conclusions is unclear. Nevertheless, this presents accessible tourism scholars with several opportunities to pursue to deliver impactful change in industry and society as a whole.

Presenters

Marcus Hansen
Senior Lecturer, Business & Law, Liverpool John Moores University, United Kingdom

Alison Mc Intosh
Professor, School of Hospitality and Tourism, Auckland University of Technology, Auckland, New Zealand

Brielle Gillovic
Senior Lecturer, School of Hospitality and Tourism, Auckland University of Technology, New Zealand

Francisco Peco Torres
Senior Lecturer, Marketing and Market Research, University of Granada, Spain

Ana Isabel Polo Peña
Professor, Marketing and Market Research, University of Granada, Granada, Spain

Details

Presentation Type

Colloquium

Theme

Tourism and Leisure Industries

KEYWORDS

Accessible Tourism