Abstract
Literature tourism is a type of niche tourism that appeals to tourists who are interested in visiting destinations famous for scenes and characters depicted in stories by authors who have written them in or selected a location for the setting, or have lived and died in that place. While the popularity of reading in recent times may have waned due to the impact and influence of technology and lack of interest on period literary works, media and film have become avenues in delivering literary content to the contemporary market, particularly the younger generation. This research seeks to find out how locations can leverage media and film and take advantage of contemporary works for marketing their destinations to the international market. Conducting a comparative analysis, the study selected countries known for soap operas, animation, and period drama. These countries are also categorized by geographic location to include distance as a factor in tourist decision-making. Findings seek to contribute to studies in tourism marketing and advancing research on cultural tourism by identifying fast-evolving tourist interest and motivations, and proposing a model that destinations in need of attracting visitors through contemporary literature outputs may follow.
Presenters
Dan Jason CalinaoAssistant Professor, Applied Foreign Languages, Lunghwa University of Science and Technology, Taoyuan, Taiwan
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Changing Dimensions of Contemporary Tourism
KEYWORDS
Literary tourism, Tourism marketing, Destination marketing, Cultural tourism, Tourist behavior
