Abstract
This study has focused on understanding the role that trust plays in a business city as an antecedent to the satisfaction of the business manager and as a consequence of the image of the business city. Trust in the business city and the image of the business city have been measured as multidimensional constructs. The coefficients obtained show that trust in the city directly and positively affects the satisfaction of the business manager. Likewise, it is directly and positively affected by the image of the business city. This study has direct implications for stakeholders associated with the development and implementation of business cities.
Presenters
Enrique Marinao ArtigasProfessor and Investigator of Marketing, Departamento de AdministraciĆ³n, Universidad de Santiago de Chile, RegiĆ³n Metropolitana de Santiago, Chile
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Changing Dimensions of Contemporary Tourism
KEYWORDS
Business City Trust Business city image Business Manager Satisfaction