Abstract

This study has focused on understanding the role that trust plays in a business city as an antecedent to the satisfaction of the business manager and as a consequence of the image of the business city. Trust in the business city and the image of the business city have been measured as multidimensional constructs. The coefficients obtained show that trust in the city directly and positively affects the satisfaction of the business manager. Likewise, it is directly and positively affected by the image of the business city. This study has direct implications for stakeholders associated with the development and implementation of business cities.

Presenters

Enrique Marinao Artigas
Professor and Investigator of Marketing, Departamento de Administración, Universidad de Santiago de Chile, Región Metropolitana de Santiago, Chile

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Changing Dimensions of Contemporary Tourism

KEYWORDS

Business City Trust Business city image Business Manager Satisfaction

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