Abstract
Festivals and events is a growing sector that plays a growing importance in placemaking, sustaining culture and contributes significantly to the visitor economy (Wallace and Michopoulou (2019); Evans, 2012; Getz, 2017; Meyrick, 2015). Getz et al., (2010) explains that festivals are unique, as they come in a variety of shapes and sizes, have multiple potential goals to satisfy, and a plethora of stakeholders to involve. There is a growing interest in how festival organisation can preserve and promote anthropological and cultural heritage, animate specific attractions or entire cities, improve destination awareness or image, provide a competitive marketing advantage, and increase economic benefits. The role of stakeholders in contributing to successful events is viewed as critical in terms of balancing competing claims and managing event impacts (Getz, 2017)—increasing the positive and decreasing the negative (Reid & Arcodia, 2002). Understanding stakeholder engagement is critical to its success. Miller & Oliver, 2015; Mitchell, Agle, & Wood, 1997; Tiew, Holmes, & De Bussy, 2015; Van Niekerk, 2016; Van Niekerk & Getz, 2016) stressed that the understanding is still poor and there is a growing interest in stakeholder identification and mapping. The research objectives are twofold. First, the research seeks to explore stakeholder participation at the Osun-Osogbo festival. Second to examine the extent to which the community members own the folklore. The data collection was done using the interpretivist phenomenological approach to collect data from twenty-four (24) stakeholders of the Osun-Oshogbo festival. Stakeholders interviewed were government officials, the private sector, academics and community members.
Presenters
Adenike AdebayoSenior Lecturer, Tourism and Events, Liverpool John Moores University, Liverpool, United Kingdom Adesola Osinaike
Canterbury Christ Church University Ade Oriade
University of Wolverhampton
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Changing Dimensions of Contemporary Tourism
KEYWORDS
Festival, Stakeholders, Participation, Cultural event
