Ninth International Conference on Tourism & Leisure Studies

Abstract

Today, the territories and regions where tourism is promoted reveal realities, forms, and interactions among themselves, in constant contact with the outside world. Some practices are culturally instituted, but also activities such as ventures that are guided by local economies, however, they have a multi-situated integration with commercial exchanges, subjection to state policies and adoptions of lifestyles with adaptability to change and modernity of the 21st century, but also with genuine effects. This work is an in-situ approach to the territory, which as a cultural system is impacted by the economic, political, and social worlds, the transitory of “places and non- places”, the macro-processes of the markets in capitalist relations. Two stories of life are presented, of entrepreneurs surrounded in activities of creations and authorship: Maya Balcazar who paints pictures of the natural territory with landscapes and elements of the terroir and Mrs. Teresa Hernandez who with her artistic cultural center forms and directs “assemblies” from the identity symbols, characters, and historical events. All this in the Magical Town of Tlaxco, Tlaxcala, with haciendas, sawmills, micro-enterprises, and cheese stores by tradition, where now burst, handicrafts in worked wood and jewelry in lost wax, novel enterprises in the solidarity economies of knowledge.