Abstract
The performing arts encompass various artistic forms, such as music, dance, theatre, and drama. These arts serve as a central service and provide artistic experiences, contributing to education, communication, economy, and tourism. The attentional dimension of performing arts has a significant role in audience engagement. Despite this, studies on the attention of the arts are scarce. This research aims to enhance the understanding of the visual interest that images related to dance, theatre, and music generate in the performing arts for internal agents, artists, and programmers through a multi-measurement study using the eye-tracking technique and short self-assessment questionnaire with questions related to the 17 photographic stimuli selected for the use of eye tracking. The participants of this study were artists and programmers who attended MAPAS 2022 (South Atlantic Performing Arts Market), which took place in July 2022 in Las Palmas de Gran Canaria. Written informed consent was obtained from all 22 participants. The results indicate that visual responses are most captivated when subjects, especially their facial expressions, are featured on the screen. Images where individuals play a secondary role prompt viewers to explore the image but ultimately concentrate on the subjects’ facial features. Performing arts generate the most interest, contrasting participants’ self-reported preferences. Artists focus on the main scene, while programmers have a broader perspective, considering environmental aspects and extracting more information from the scene. However, both groups share a commonality in displaying greater interest and attention when the image showcases individuals engaged in activities they identify with professionally.
Presenters
Mireya Yadranka Morgana OrellanaStudent, PhD Candidate, Universidad de Las Palmas de Gran Canaria, Las Palmas, Spain Sergio Moreno Gil
Professor, University of Las Palmas de Gran Canaria, Spain Patricia Picazo
Lecturer, Department of Economics and Business Management, University of Las Palmas de Gran Canaria, Spain
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Tourism and Leisure Industries
KEYWORDS
Performing arts, Attention, Visual arts, Eye-tracking
